INFINITI QX70 ULIMATE
Studio photography for a pan-European launch campaign. One luxury performance car with two very different model specifications, launched across various markets. Our task was to create two identical campaigns.
Our aim was for hyper clean photography with minimal distraction. Everything seen in these images is captured 'in camera' with very little post production, all carried out live and on site. Precision set-build and studio lighting was key.
. . .
The campaign platform:
THIS IS THE FURTHEST. THE ABSOLUTE MAXIMUM. THE DECISIVE AND CONCLUSIVE. THE HIGHEST. THE LIMIT BEYOND WHICH IS IMPOSSIBLE. THE RESULT WHICH CANNOT BE SURPASSED. IT IS THE FINAL. IT IS THE SUM. THE TOTAL. THE GREATEST. THIS IS OUR BEST. THIS IS THE INFINITI QX70 ULTIMATE.
Renamed for Russian markets as INFINITI QX70 ICON
THIS IS THE ICON. THE PERFECT IMAGE. THE IDOL. A TRUE REPRESENTATION OF GREATNESS. THE ESSENCE OF HIGHER BEING. IT IS THE SINGLE SYMBOL. THE ONE FIGURE. THE ONLY MODEL. IT IS A STATUE OR MONUMENT TO BEHOLD. THE PRIMARY. THE ONE WORTHY OF VENERATION. THIS IS THE INFINITI QX70 ICON.
. . .
Shot at Virage Studio, Paris. Great to work with Photographer, Amos Fricke and his precision lighting team. Production management by l'Ecurie, Paris.